Using detailed analysis for Trusted Digital Agency In Ksa a store chain, we found that emails sent between night time significantly exceeded those sent during typical daytime, producing one hundred eighty-seven percent greater visibility.
Last month, my friend's web-based business was hardly visible in search results even with selling exceptional products. After applying the methods I'm about to reveal, his search visits grew by 164% in just two months.
Helping an electronics retailer, we found that their normal transaction process was creating needless difficulties for Saudi customers. After implementing specialized changes, their cart abandonment rate reduced by thirty-seven percent.
I spend at least two hours each regularly examining our competitors':
* Website structure and navigation
* Blog posts and publishing frequency
* Social media activity
* User feedback and ratings
* Search strategy and rankings
I use a simple tracker to record our competition's rates changes weekly. This has helped us to:
* Discover cyclical price reductions
* Detect product bundling strategies
* Grasp their pricing psychology
Recently, an web retailer was experiencing a disappointing 0.8% sales percentage despite substantial site users. After implementing the strategies I'm about to share, their conversion rate increased to 3.7%, resulting in a three hundred sixty-two percent growth in revenue.
I now use several applications that have substantially enhanced our competitor analysis:* Search analysis platforms to analyze other companies' keyword performance
* Mention tracking platforms to track competition's ThreeSixty digital solutions footprint
* Website analysis tools to monitor modifications to their websites
* Email capture to obtain their promotional messages
Critical changes included:
* Adding preferred Saudi payment methods like STC Pay
* Streamlining location information for Saudi addresses
* Offering Arabic localization throughout the checkout flow
* Showing shipping schedules customized to Saudi locations
A apparel company experienced a substantial increase in mobile conversion after applying these enhancements:
* Reduced input requirements
* Thumb-friendly navigation
* Streamlined checkout experience
* Improved speed durations
Our research has demonstrated that Saudi consumers especially trust these confidence builders:
* Saudi location address
* Saudi certification badges
* Detailed refund procedures
* Riyal costs with full transportation fees
Recently, I watched as three competitors poured resources into expanding their operations on a specific social media platform. Their efforts were unsuccessful as the medium appeared to be a bad match for our sector.
I suggest organizing competitors as:* Direct competitors (offering equivalent products/services)
* Indirect competitors (with some resemblance)
* New disruptors (new entrants with disruptive models)
Start by mapping ALL your rivals – not just the major ones. In our investigation, we identified that our largest competitor wasn't the established business we were watching, but a emerging startup with an unique approach.
When I launched my retail business three years ago, I was certain that our unique products would be enough. I dismissed competitive research as unnecessary – a decision that nearly ruined my entire company.
